Friday 26 December 2008

A mystery benefactor !

Something strange is happening in Shellharbour village !

Last month a package containing $ 210 was received at a local burger store. A note enclosed asked the proprietors to keep ten dollars - and spend the remaining two hundred dollars giving free burgers to their customers. The identity of this benefactor remains a mystery.

Two weeks later there was a similar incident. This time the money went to the proprietors of a chocolate shop - and once again lucky customers were overjoyed to receive their purchases free.

To heighten the mystery, half of a map accompanied the first and second act of altruism - and when combined this map led to the location of a third amount of $ 210 - this time destined for free food from a local cafe.

Rumours are going the rounds of Shellharbour village. Some suppose that this is the legacy of a deceased former resident with no close relatives to share his money while others favour a more bizarre twist associated with the spirit world.

There is a chance that this may be the end of the benevolence as a cryptic message on the map reached conclusion - but there is also no hint as to where this money is coming from - and therefore it may continue.

At the risk of being cynical, there is also a very good chance that this is the creation of a very smart advertising executive.

Things are tough and times are hard - and there is nothing like a mystery - particularly one that hints at the supernatural - to get people's attention.

Could it be that the merchants of Shellharbour Village have combined to create this sensation as a way of drawing people to their small community to shop ? If so, the advertising it has created is many times the value of the six hundred and thirty dollars spent giving away free goodies !

If this is the case it shows a " get up and go " spirit that is a welcome example in these difficult times.

Whatever the cause - there are some who will be drawn to shop in the village in the hope that they may be a beneficiary of the mystery - and get something for free.

Who could ask for better advertising ?

No comments:

Post a Comment