Thursday 26 August 2010

Illogical thinking !

What a strange way of viewing things ! Heaps of abuse levelled at Pacific Brands - makers of iconic " Bonds " products - because this past year they made a profit instead of a loss.

The unions - and even the local newspaper - suggest that by moving production offshore to China they were somehow " disloyal " to their former employees !

Time for a reality check ! An unprofitable company is absolutely no use to anyone - it's employees - it's shareholders - or the country in which it exists. Pacific Brands made a loss of $234.5 million in the year before it's move to China - and turned this around to a profit of $ 52.7 million in the year to June 30.

Obviously those people with their head in the clouds have absolutely zero commercial acumen. Your product has to compete in price with the product of competitors. Unless you can do this - sales drop to unprofitable levels and the company starts down the gurgle hole !

Making garments is labour intensive - and lets face it - Australian workers cost heaps more than those in a low wage country like China. To continue to manufacture here was to face inevitable oblivion.

Nobody likes to see jobs lost, but in labour intensive industries it is better to see the factory gate close as a result of a rational decision - than to soldier on and await bankruptcy - when a broken company may not be able to find the money for employee entitlements.

The present criticism is a case of illogical thinking !

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