Thursday, 24 March 2011

A strange message !

The frenetic flow of Labor party advertising in these final days before the state election sends a very strange message.

It does not implore voters to vote Labor. It begs them to vote anywhere other than Liberal - and it seems to concede that Labor will be defeated. Labor seems terrified of a huge Liberal landslide and seeks to promote all manner of other parties to diffuse the vote.

If this election is a lost cause for Labor, then some may question the sheer volume of money being spent in the final days on an attempt to reduce the Liberal vote - rather than increase the Labor vote.

Obviously the tacticians have a plan, but surely if their polling tells them that this election was lost months ago it would be wiser to hoard their cash reserves and plan ahead for the hard work that will be needed to rejuvenate the party in opposition - and get ready for another tilt at power further down the track.

This advertising blitz could be counter productive. There is already a strong suspicion that the Labor government was big in exchanging project approvals for hefty campaign donations. Some will question where this advertising money is coming from.

It could be another case of being very careful about what you wish for !

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