A food retailer claims that their recipes can feed a family of four for just ten dollars. Inevitably there is a counter claim that this is pure twaddle - and that the actual cost would be nearly four times that amount.
The crazy thing is - both are correct !
That second claim relies on those cooking that meal doing so in a bare kitchen, the cupboards of which contain nothing in the way of the usual kitchen ingredients. No salt and pepper. No tomato sauce. Bare shelves.
It also suggests that the cost of providing such incidentals must be fully added to the meal cost, not merely the portion used in the meal.
This is all part of the advertising game - and the advertising industry is a master of allusion.
Perhaps the greatest purveyors of allusion are those promising weight loss. A huge proportion of the junk mail flowing through our mail boxes and going to air on radio and TV is concerned with shedding kilos.
The promises all seem to resolve around comely young women - who used to be fat and ugly - and are now several dress sizes smaller and have amazingly gained attractive curves.
The wise know to discount these promises - in similar manner to the spiels emanating from the real estate promoters, used car salespeople - and door to door canvassers.
And - yes - it is possible to create a cheap meal if you cook wisely - and stick with modest portions !
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