Selecting what to watch on TV has become a hit or miss affair.
Once upon a time the TV guides published in newspapers contained a brief precis on movies to be screened, including the cast and a synopsis of the story, but now they mostly just include the movie title.
Perhaps this is because with digital TV there are more channels offering, and the newspapers now give equal space to the programmes running on pay TV.
What is more amazing is the poor task presented by the TV channels to promote the shows they offer to viewers.
Big screen digital TV offers two buttons on the remote labelled " Guide " and " Info ". Info will give the viewer a precis of the show currently running, and Guide will offer the title of what is presently running, plus what is next - and if you are really lucky -maybe the show after that.
Wouldn't it be reasonable to expect that the TV channels would have an onscreen guide to their entire daily programme available to viewers ?
TV is at the forefront of the advertising industry. Pity it is such a failure in advertising it's own product !
No comments:
Post a Comment