Friday, 12 March 2010

Short women.

The media frenzy over Lara Bingle's photo problems resulted in an interesting remark from a marketing agent. He commented that Bingle was unsuitable as a model - "because she was too short ! "

It is a fact of life that the models strutting the catwalk are all exceptionally skinny - and very tall. As a consequence, the garments they are displaying are designed to flatter tall women.

It is also a fact of life that garments designed to go with a wearer's height lose elegance when worn by a person lacking that attribute, hence the fashion industry consistently short changes a vast section of society.

Short women of similar height to Lara Bingle represent a huge segment of the Australian population, and even more so when the women of Asia and other nearby countries are taken into the tally.

It seems inconceivable that the huge garment industry and those that dictate fashion are so short sighted that they ignore this market segment and continue to churn out clothing only designed to be worn by women who are tall.

It would be expected that some enterprising fashion house would be offering showings featuring shorter models exclusively, presenting clothing specifically designed for the shorter figure in mind.

This simply does not happen !

How amazing that this huge market opportunity is going begging - completely ignored by the fashion industry.

And how amazing that the legion of shorter women are allowing that to happen !

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