What a pity that Wollongong council has discontinued it's annual calendar that depicted the correct week for yellow top and green top recycling bins to be put kerbside. This used to arrive with each new financial year's rates notice - but last year it went missing.
A call to council revealed that it was still printed, but would only be supplied on request. Of course such requests inflicted a sixty cent stamp cost on council - hence the total omission this year.
This is supposedly the " City of Innovation ", but so far there has been little innovation in removing this valuable tool for the aged - and those with a poor memory.
Suppose the council advised to the media that they were interested in finding a business organization willing to produce and print these calendars in exchange for featuring their name and logo. In return, council would include them with their rate notice distribution - thus making use of the stamp costs that council must spend anyway.
There would be a huge response from real estate agents, pizza stores and those firms so desperate to get their name before the public that they clog our letter boxes with junk mail. Council would probably have to draw a name from a hat to award the right.
It would be a win - win - win situation ! The public would get a win because they would have that source of information on wheelie bin week restored. The council would win because they are again providing a calendar - at no cost to council finances - and the successful firm would be a winner because they had succeeded in getting their name and logo on every refrigerator in the city.
All it would take is a little innovative thinking. Something you would expect from a city that bills itself as " the city of innovation " !
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