No wonder we are called " the lucky country ". By a sheer convergence of circumstances we have attracted the right kind of tourism promotion that millions of dollars would not have bought .
Prince William paid us a royal visit that would have had wide coverage by the British media - and it just happened that Australia turned on that magic weather for which this country is renowned.
Just at the time that the United Kingdom is slowly recovering from the worst snow storm in decades. The Eurostar trains were halted beneath the channel. Schools were closed. Many people were without power or heating - and suddenly here is Prince William speeding across a sparkling Sydney harbour and fronting various events under a vivid blue sky.
We spent millions on that " Where the bloody hell are you ? " campaign - and it was a fizzer.
We got this magnificent promotion of Australia as the place to be - for free !
It's all a matter of timing. If only we can put together another visit by a person who will attract media attention - and combine that with our natural assets when they combine with what is missing in the target country !
That is impossible to plan - but who needs plans when you are " the lucky country ? "
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