Thursday, 10 December 2009

A hidden delight.

This state government has been accused of using advertising for political purposes, but a recent concession seems to be a carefully hidden secret.

" Family Fun Sundays " allows families to go anywhere on trains, buses and ferries with an all day ticket costing just $ 2.50 per person.

The government spells out it's definition of a " family " - and that is at least one adult, accompanied by at least one child. The definition of a " child " is someone aged up to 15 years - or I6-I8 with a valid school travel pass.

This presents an opportunity for people to make use of this state's transport systems to have fun and travel at very little expense on a day when such systems are vastly under used. The problem is - few know about it.

What a pity that this is not screaming from billboards - radio and television advertising - in place of the meaningless drivel at present being served up.

For once this state government got something right - and choose to hide it from the public like a dark secret !

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