The advertising control body that regulates advertising in this state has ordered the removal of signboards containing the word " sex " from display. These signs contain the message " enjoy longer sex " and are aimed at those with erectile dysfunction.
It seems that the prudish in our society simply can not abide the word " sex " - and obviously the act to which it refers.
The objection is that these signs invite questions from children which cause embarrassment to their parents. Many would suppose that if children are old enough to be able to read they are equally old enough to start learning about the birds and the bees !
One wonders how these prudish parents cope with newspapers, magazines - and movie posters extolling " Sex and the City ". There would be a multitude of blank spaces if this word was banned from public display.
It seems that the ghosts of the Victorian era still haunt us. The bikini may have finally escaped the ban of notorious Bondi beach inspector Aub Laidlaw - but the one word that strikes fear into the hearts of our prudish citizens from a bygone age - is the one that drives our advertising economy and lifestyle.
It is a fact of life that - sex sells !
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